Case Study - E-commerce and Retail / Shopify
Joyeria Aldo & Co is a jewelry brand with a Shopify store, collections, engagement rings, jewelry, gifts, watch services, products with online prices, and products quoted through WhatsApp.
The brand needed an elegant Shopify store to present a large and constantly changing catalog, keep prices and availability consistent between physical stores and the website, and synchronize commercial information without duplicating manual work.
The store needed to organize rings, earrings, bracelets, necklaces, pendants, collections, gifts, and services without losing clarity for visitors.
We built a Shopify navigation, collection, and catalog structure that lets users discover products by category, occasion, collection, and jewelry type.
Products, variants, prices, and availability had to stay aligned between different points of sale and the Shopify store.
We developed a custom plugin connected to Shopify to synchronize products, variants, prices, and stock between stores and the website, reducing manual updates and operational errors.
Some products show direct pricing in Shopify, while others require WhatsApp quotes based on availability, piece, or configuration.
We integrated an experience that combines online checkout, visible pricing, and WhatsApp quote calls for products that need personalized attention.
The team needed to manage products, collections, prices, statuses, and content through a workflow connected to Shopify.
Administration was connected to the synchronization plugin so commercial information appears in Shopify with less friction.
Web experience for browsing categories, collections, gifts, services, and featured products.
Structure for priced products, quote-based products, categories, collections, variants, and commercial details.
Custom plugin for synchronizing products, prices, variants, and stock between stores and Shopify.
Shopify cart, products with online pricing, and products with WhatsApp quote requests.
Reduced repeated updates and improved consistency across inventory, pricing, variants, and availability.
Products, variants, prices, and stock stay coordinated between stores and Shopify from one central flow.
The plugin reduces the need to update the same information in multiple places.
Visitors can browse categories, discover collections, and purchase or request quotes depending on the product type.
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